When publisher XD Network took notice of what was going on on TikTok, the company launched a sale for the game and its in-game content. 9 on Steam’s best-selling list last week. Again, completely organically, through no sale or promotion, Wallpaper Engine soared to No. It was this app that was used to produce the original Muse Dash live wallpaper video. It has been #1 since Nov 15.” On Steam, the game doubled its concurrent user count last week.Īn interesting side effect of this trend was that it also led to the increased popularity of Wallpaper Engine, an app on Steam that allows users to make and use live wallpapers. TikTok creaters immediately responded by posting their own creative videos based on the game promoting it completely organically.Īccording to Ahmad, “in China the game jumped from #46 to #1 on the iOS paid game chart.

These videos captured the attention of many people /tmEf3qi9EX While it has taken on various forms at this point, it started out on Nov 8 as a simple live wallpaper video that had characters from the game in it If you use TikTok then you’ve probably come across the #MuseDash trend yourself. On November 8, a live wallpaper video featuring Muse Dash characters was posted on TikTok. As spotted by Niko Partners’ Daniel Ahmad, the title has generated around 400m views on Douyin, the Chinese version of TikTok, over the last two weeks. Another 60m views come from the global TikTok.

Muse Dash is developed Chinese studio PeroPeroGames and published by China-based XD Network.

Muse dash live wallpaper